Tech Driven Marketing

Tech-driven marketing is the integration of cutting-edge technology, like AI and data analytics, into marketing strategies to achieve better results by personalizing customer experiences, automating tasks, and gaining deep insights into consumer behavior.

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Spectrum of Tech Driven Marketing

Explore the realm of the Tech Driven Marketing industry

Drone Light Shows

  • Suitable Industry: Technology, Entertainment, Sports, Luxury, Tourism
  • Captures mass attention with breathtaking aerial displays. Ideal for product launches or mega events.
  • Example: Intel’s drone show at the Olympics showcased brand innovation on a global stage.


AR Advertising (Augmented Reality)

  • Suitable Industry: Retail, Fashion, Beauty, Automotive, Real Estate
  • Enhances customer experience by allowing virtual try-ons and interactive product demos.
  • Example: IKEA Place app lets users preview furniture in their homes before buying.


VR Brand Experiences

  • Suitable Industry: Gaming, Travel, Automotive, Education, Real Estate
  • Delivers fully immersive storytelling that builds emotional connections.
  • Example: Volvo offered a VR test drive of its XC90 SUV, letting users experience the car without visiting a showroom.


AI-Powered Personalized Ads

  • Suitable Industry: E-commerce, SaaS, Fintech, Health & Fitness
  • Boosts conversions by showing personalized offers based on user data and behavior.
  • Example: Amazon recommends products tailored to individual shopping habits, increasing average order value.


3D Projection Mapping

  • Suitable Industry: Entertainment, Luxury Fashion, Consumer Tech, Film
  • Transforms landmarks or buildings into dynamic ad canvases, making campaigns unforgettable.
  • Example: Burj Khalifa’s light show for Apple iPhone launch went viral worldwide.


Interactive Digital Billboards

  • Suitable Industry: Retail, FMCG, Quick-Service Restaurants, Tourism
  • Engages passersby with real-time interaction such as games, motion sensors, and QR scans.
  • Example: McDonald’s Sweden created a billboard game where players caught virtual food with their phones to win coupons.


Hologram Advertising

  • Suitable Industry: Fashion, Luxury, Consumer Tech, Events & Expos
  • Creates a futuristic, high-tech brand image that attracts attention in crowded spaces.
  • Example: Coca-Cola used holograms in Singapore malls to showcase 3D product visuals.


Giveaway Campaigns

  • Suitable Industry: E-commerce, Food & Beverage, Cosmetics, Mobile Apps
  • Encourages participation, builds databases, and drives word-of-mouth marketing.
  • Example: Sephora’s free sample giveaways significantly increased in-store footfall and online sign-ups.


DOOH / Landmark Advertising

  • Suitable Industry: Technology, Luxury, Entertainment, Sports, Automotive
  • Offers prestige and viral visibility by using iconic locations for brand activations.
  • Example: Netflix promoted Money Heist on Dubai’s Burj Khalifa, gaining massive global coverage.


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